Designing a Winning Business Card: What You Should Include

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Designing a Winning Business Card: What You Should Include

Your logo, company name, and slogan

Your logo is the visual identity of your business, and your company name is its verbal identity. Both should be prominently displayed on your business card. Why? They're the first things that people associate with your brand. They tell your audience what your company does and what it stands for, adding a sense of credibility and professionalism. Be sure to use a high-quality image for your logo and let it breathe - don't cramp it with too much text or design elements. As for your company name, spell it out in full to avoid any confusion.

A catchy tagline or slogan succinctly communicates your brand's unique value proposition. If your business name isn't self-explanatory, a tagline can fill in the gaps and immediately convey what you offer.

Your name and title

Adding your full name and title to your business card creates a personal connection with your audience. It serves as a memory jogger and underscores your area of expertise. This information is particularly vital if you're in a client-facing position, as it allows potential clients to put a face to a name and remember you for your skills and services.

Contact information and social media

Including your contact information - your email, phone number, and physical address (if applicable) - is a no-brainer. But did you know that not having a website address in 2023 can take away from the credibility of your business? A website is non-negotiable these days. It shows that you mean business and invites potential clients to learn more about your offerings at their convenience.

Social media is a potent tool for connecting with your audience as well. Including your social media handles on your business card encourages potential clients to engage with your brand on various platforms. It also signals that your brand is active, updated, and in touch with the latest trends, which is great for building trust. We recommend having at least both your Facebook and Linkedin profiles on your business card.

Consider a QR code

Incorporating a QR code into your business card design is a creative way to provide more information without cluttering the card. It could lead to your website, your portfolio, a special promotion, or even your business's story, fostering deeper engagement with your brand. This has become popular as smartphones have made it easier to scan qr codes in recent years.

Here are a few suggestions to help you get started:

  1. Offering special discounts on specific products.
  2. Extending an invitation to an in-person event or webinar.
  3. Providing an augmented reality experience.
  4. Conducting surveys or feedback forms.

The less is more approach

As you include these elements, keep in mind that a business card should be easily digestible. Avoid the temptation to cram too much information. Aim for a clean, balanced design that's pleasing to the eye and easy to read.

Like most marketing tools you have a short window of time to keep attention so by frontloading the pertinent information you increase the chances of being memorable.

Wrapping up

Thanks for reading this article, we hope we were able to help you understand the different elements you should include when ordering business cards. If you have any questions or need further assistance, please don't hesitate to reach out. We look forward to being able to help you create a memorable and effective business card.