Guide to Brand Colour Psychology

Save 20% off your first order! Custom orders do not apply. Enter promo code FIRSTORDER at checkout! Free shipping for orders over $75.

Guide to Brand Colour Psychology

The essence of brand colour psychology

Brand colour psychology involves the investigation of how colours influence the perception of a brand among both existing and prospective customers. These colours can stir emotions, alter buying behaviors, and influence decision-making processes. Utilizing this tool provides a comprehensive framework for understanding the interaction between individuals and brands, which may vary based on specific characteristics, demographics, and preferences. Given that most colours evoke particular emotions, it's prudent to select brand colours that trigger the desired emotional response from your target audience.

Why brand colour psychology matters

The power of colour is pivotal in marketing efforts for many businesses. For instance, certain well-known restaurants leverage distinct logos and colours that prompt customers to associate their brand with scrumptious food. Here are a few reasons why the understanding of brand colour psychology is of paramount importance:

  • It's a potent tool for marketing teams. Colour psychology augments the arsenal of tools marketing professionals use to devise a compelling brand strategy.
  • It aids in reputation building. As a brand gains traction, customers begin to associate the product with the brand's logo and colours, aiding the continuous construction of the brand's reputation.
  • It helps your brand stand out. The appropriate colour choice for your marketing materials can attract your audience's attention, pique their interest, and stimulate engagement with your other content.

Not everything should be trimmed to the edge though! For items you do not want to be trimmed at the edge, we recommend keeping a ⅛” safety margin away from the trimmed edges.

Turnaround time

Turnaround time refers to how long it takes for your cards to be printed and shipped. This will vary depending on the print shop you choose and the quantity and complexity of your order. It’s important to discuss the turnaround. Here at Redleaf, we have most business card orders ready to ship in 3 business days.

We hope you found this guide helpful, but if you have any questions you are welcome to contact us through email, and we’ll be happy to help you order your business cards online.